Seven46 is celebrating its part in the historic decision by the International Olympic Committee (IOC) to award the 2016 Olympic and Paralympic Games to Rio de Janeiro.
Staff from the sport-specialist agency have been working with the Rio 2016 Bid Committee for the past year, delivering editorial services that included drafting the highly-praised final presentation.
On Friday, Rio was voted the first South American city to receive the honour of hosting the Games in the 113-year history of the Olympic Movement.
The Brazilian city upset heavy favourite Chicago, whose own final presentation included speeches from the US President Barack Obama and First Lady Michelle Obama.
Seven46 founder and Editorial Director Nick Varley, who also worked on the successful London 2012 bid, was present in Copenhagen to work on Rio’s final script development.
In addition to speechwriting for set-piece events, the agency’s London-based staff has provided a wide range of creative services in support of the Rio campaign. They include:
• Key messaging development;
• Seconded editorial resource to oversee production of the technical Candidature File; and
• Copywriting and editorial consultancy for a suite of consumer bid brochures and a direct mail campaign.
Victory for Rio adds to Seven46’s impressive record of international and Olympic-related bid wins, which now stands at seven out of a possible nine.
Previous successful campaigns the agency has worked on include the Singapore 2010 Youth Olympic Games bid and World Skills London 2011.
Throughout the Rio 2016 campaign, Seven46 has been proud to work with its partners and colleagues from the lead international communications agency, Vero, to develop a compelling narrative underpinning all activity.
Nick Varley said: “Winning the 2012 bid with London was incredible but in some ways the Rio win feels even better.
“With London, we made history for the city and for the UK. With Rio, the win is truly historic for the Olympic Movement, for Brazil as it emerges on the global stage and for the whole of South America.
“It’s been great honour for Seven46 to work with a truly exceptional team from Rio – and we will offer our support them as they delivery historic Games in 2016.”
Seven46 returns to Copenhagen this week to support the International Rugby Board (IRB), whose campaign to get Rugby Sevens in the Games is reaching its conclusion.
Delegates at the IOC Congress will vote on 9 October on whether to accept the IOC Executive Board’s recent recommendation for Sevens to be included.
Seven46 has worked with the IRB over a two-year period to conceive and deliver a content-driven campaign, including direct mail, dedicated magazines and presentation support. -source
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Every bit of help that went into the bid for the 2016 Olympics in Rio de Janeiro was well worth it. I think the passion behind all the effor helped Rio de Janeiro secure the bid.
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